High-Impact Strategy for Dunning Management: Increase Cash Flow And Reduce DSO

Special collection efforts are targeted initiatives designed to address specific objectives within the broader context of accounts receivable management. One such critical objective is reducing the value and quantity of seriously aged invoices. This effort to reduce the value and aged open items can significantly hog senior management time and can be mentally draining. Often these aged items are defined as 90 to 120 days and above and can be found in the far right column of the receivables aging report. These receivables are at the greatest risk of bad debt loss. Longer they remain unpaid the higher the risk of never recovering them and will directly impact your bottom line. These receivables do not get unnoticed and both senior management as well as auditors monitor them.

Dunning management and sending dunning notices is a critical process for businesses that ensures the timely collection of outstanding payments. In this blog, we’ll explore the intricacies of these efforts and their impact on financial health, cash flow and to reduce DSO.

What Is Dunning Management?

Dunning management refers to the systematic approach businesses use to handle overdue payments from customers. It involves a series of steps aimed at recovering outstanding balances while maintaining positive customer relationships.

High Impact Strategy for Dunning Management

Aged receivables—those lingering unpaid balances—pose a significant challenge for businesses. They carry the risk of bad debt loss, demand provisioning in the bad debt reserve, and attract scrutiny from senior management and auditors. But how can companies strike the right balance between resource allocation and recovery?

With a high-impact strategy for dunning management and sending effective dunning notices one that optimize collections while maintaining to increase cash flow, to reduce DSO and customer relationships.

The Dilemma

1. Resource Allocation vs. Payback:
   • Aged receivables demand attention, but allocating substantial resources for their recovery may yield only modest returns.
   • Writing them off, however, is prohibitively expensive.
2. Impact on Cash Flow:
   • If collection staff focuses excessively on aged accounts, normal collection efforts suffer, affecting cash flow.

The Solution: A Strategic Approach

1. Segment Your Receivables Portfolio

• Customer Attributes:
  • Categorize receivables based on customer characteristics (e.g., size, domestic vs. foreign, government vs. private sector).
  • Consider line of business, reseller/partner vs. end user, and other relevant factors.
  • Map the receivable based on invoice-to-cash life stages ( e.g., invoice which are collectable, disputed, under going legal litigations or provisioned )
• Billing Status:
  • Distinguish between billed and unbilled accounts.
  • Each segment requires a specialized approach.

2. Develop High-Speed Procedures

Customized Workflows:

Document procedures for each segment (e.g., call blitz, collection letters, reconciliation packs).

Tailor communication to the specific needs of each group.

 3. Implement a Collection Infrastructure

• Empowerment and Escalation:
  • Define negotiation empowerment levels.
  • Establish an escalation protocol for unresolved disputes.
• Document Retrieval and Credit Controls:
  • Streamline access to relevant documents.
  • Tighten credit controls to prevent further delinquency.

4. Organizational Design

• Utilize Existing Staff:
  • Design the organization to execute the high-impact action plan.
  • Consider supplements for administrative or reconciliation support.
• Training and Tools:
  • Train staff in high-speed procedures.
  • Provide workspace, tools, and resources.

5. Monitor and Measure Progress

• Collection Activity Plan:
  • Track both activities (inputs) and results (outputs).
  • Regularly assess progress against targets.

6. Launch and Drive Results

• Secure Management Approval:
  • Gain buy-in from leadership.
  • Announce the program to the organization.
• Hands-On Supervision:
  • Manage the program with experienced, tactical oversight.
  • Continuously drive results.

By strategically addressing aged receivables, businesses can unlock cash flow, reduce bad debt risk, and maintain healthy customer relationships. Remember, it’s not just about collecting money—it’s about optimizing resources for maximum impact. 

Key Components To Execute Dunning Management Strategy

Dunning management strategy should enable you to build customer trust and ensure long-term relationships. Design a comprehensive communication strategy using emails and phone calls as payment reminder tools

1. Communication Channels:

• Dunning Notices and Emails: Sending automated dunning notices & emails.

• Emails: Sending automated emails with friendly reminders about overdue payments.

• Phone Calls: Personalized calls to discuss payment issues

2. Dunning Levels:

• Level 1 (Soft Reminder): Gentle reminders about the due payment.

• Level 2 (Intermediate): More assertive communication, emphasizing the urgency.

• Level 3 (Final Notice): Clearly stating consequences if payment isn’t made promptly.

Download eBook – Top 10 Dunning Notices and Email Templates

3. Automated Workflows

• Setting up workflows triggered by payment due dates.

• Escalating communication based on predefined rules.

4. Payment Retry Logic:

• Automatically retry failed payments.

• Adjust retry intervals based on customer behavior.

5. Customer Segmentation:

• Segmenting customers based on payment history, loyalty, and responsiveness.

• Tailoring dunning strategies accordingly.

Best Practices for Effective Dunning

To increase cash flow and reduce DSO, effective dunning management process and customer communication is key factor. For dunning management to it to be effective, one need to be, persistent, polite, and personalize in your payment reminders

1. Personalization:

• Address customers by name.

• Customize messages based on their payment history.

2. Clear Communication:

• Be concise and transparent about outstanding balances.

• Explain the consequences of non-payment.

• Helping customers understand the importance of timely payments without feeling pressured

3. Timing Matters:

• Send reminders before due dates.

• Gradually escalate communication as deadlines approach.

4. Flexible Payment Options:

• Offer alternative payment methods.

• Allow partial payments if necessary.

5. Data-Driven Insights:

• Analyze dunning performance metrics.

• Adjust strategies based on success rates.

Conclusion

Dunning management is more than just chasing payments; it’s about maintaining customer trust and ensuring long-term relationships. By implementing effective dunning processes, businesses can improve cash flow, reduce churn, and foster positive customer experiences.

Remember, successful dunning isn’t just about collecting money—it’s about nurturing valuable connections.

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